And so I was like, вЂњWell, how would I solve this problem?вЂќ And I figured out my own solution and it was very similar to what the Yowel is now.

And so, I was going through one every two days myself, just me. I had a really bad paper towel habit myself. So IвЂ™m really interested, Steve, to hear, what led you to deciding to tackle this particular issue? And I think the beauty of this product really is just something thatвЂ™s so simple that is easy to replace in our lives from the typical paper towel dispenser that weвЂ™re going through a roll every other day or something like this. I was really devastated just seeing whatвЂ™s happening to our planet and the melting of all of those things. As I mentioned before the show, I just got back from a entrepreneurship trip to Greenland. And something like this, I think really is going to be beneficial to the planet, which is why IвЂ™m really excited about it. So, I know a lot of us have kids, especially a lot of the listeners out there, and weвЂ™re always trying to figure out these hacks to optimize our kidsвЂ™ lives or our home lives. And to allow you to move through the process really easily of justвЂ¦ essentially, you could take your paper towel roll off your roll now, put a Yowel on and youвЂ™re really ready to start using reusable towels.

ItвЂ™s essentially a system that includes a dispenser, towels and a mesh bag. Yowel is basically a way to easily replace paper towels with reusable towels. So if you would, give our audience a little bit of background in terms of, what is Yowel? This is like a super fun, easy solution, obviously, to make actually a massive dent, I think, in the future. And Steve, I know we had some technical difficulties, so weвЂ™re sorry that your father, Ken, couldnвЂ™t make it on this, but either way IвЂ™m really excited to talk to you today and have you on the show. Today we are talking with Steve Krengel, co-founder of Yowel. Welcome to another edition of Art of the Kickstart. Check out to subscribe to the weekly newsletter. This show would not be possible without our main sponsor, ProductHype, a 300,000 member crowdfunding media site and newsletter thatвЂ™s generated millions of dollars in sales for over 1,000 top-tier projects since 2017. Each week, I interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level. IвЂ™m your host, Roy Morejon, president and founder of Enventys Partners, the worldвЂ™s only turnkey product launch company that has helped over 2,000 innovations successfully raise over $400 million in capital since 2010.

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